Here's what a few people are saying about our training:

As National Accounts Manager, I have responsibility for our division's largest account, representing over 100 storefronts and $1 billion in annual sales. Ray's insight and experience selling to major accounts helped me to gain a better understanding of the mindset of the various buyers, planners, merchandisers and advertising managers. He was also able to offer me practical advise on how the achieve our sales objectives. As a result, we now have far greater visibility in the stores and in print, we're selling more product and have increased our category market share significantly.  

Cliff DeManty

National Accounts Manager

Casio, Inc.

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One of the most difficult sales situations is that of "selling a salesmen" - and in the OEM world, that is everyday life! It is impossible to simply take these people through your typical "sales cycle" - and expect to close a multi-million dollar deal. They can smell it if you're ill prepared, and can see a "generic pitch" a mile away! Being prepared and informed - not only about your product - but how it "fits" with your potential client, is of the utmost importance - and Ray is one of the best at it! "Personalizing" your feature benefit chart so that it is client specific is an art - and I've seen Ray paint this picture not only at meetings were there was plenty of time prepare - but even at trade shows - where you have only minutes to assess the potential of the situation and at the very least start the ball rolling!

Mike D'Amore

President

Kensei Consulting L.L.C.

Ray van Straten's approach to training is fresh and insightful. He was able to reach everyone in our group, from the most seasoned veteran to the greenest newcomer. We were all able to benefit from his real world experience and the useful tools he gave us to use in our every day business. 

Gina Bergmann

QSC Audio Products, Inc.

There are a lot of guys in our company that have been in sales for a very long time and have seen it all, heard it all and done it all (or so they thought). Usually, our training was focused on specs and technical figures and never enough of true practical experience. However, Ray took the time to learn our business, talk to our people, and develop a training program specifically for our company that met the needs of everyone involved. Overall it was a great success and a tremendous benefit to everyone. 

Johnny DeLeon

Director of Sales and Marketing

EASTWEST Communications